Whyte
Want to get nerdy? Geometry and tech is the backbone of British company Whyte. Whyte strives to design the best bikes for whatever you need it to do. Finding solutions to the frustrating niggles of biking isn’t a limelight life, but it’s what makes Whyte tick.
Since its inception in 1994, Whyte has been making bikes to tackle UK trails. Listening to what riders want which has led to Whyte pioneering ‘new school’ geometry with slack angles and low bottom brackets.
Whyte has earned a reputation as the experts in designing UK weather-proof mountain, road and gravel bikes. Taking what they have learned in mountain biking such as their belief in one-by transmissions and hydraulic disc brakes, Whyte now makes multi award-winning ranges of road, adventure and hybrid bikes too!
Whyte believes that the true definition of freedom is that you can do what you want when you want, and we here at Hoops are pleased to offer a great range of Whyte bikes to suit any type of rider.