Welcome to our new flagship store! (Don’t worry, we’re still in Farnham, just down the road in Grovebell Industrial Estate)
Farnham is where it all started for us here at Hoops. Originally known as East St. Cycles, we opened in June 2004 and grew to the point where we could then expand into the shop next door. Almost 20 years on, and we’ve grown to the point where we need to expand even further, which is why we’re saying goodbye to East St. and hello to our new location on Wrecclesham Road!
As our flagship store, we have a range of products spanning all cycling disciplines, always in-stock and ready to roll out the door! Brimming with bike knowledge, we take pride in our team of passionate staff. Whether you’re shopping for a new bike or want to discover some local routes, they’re always up for a chat. No job is too big or small for our expert mechanics manning the fully-equipped service centre – from mid-ride flats to full rebuilds, we’re here to help! Looking to buy a new bike or trying to get comfortable on your current steed? Our qualified staff can work with you in our bike fit studio to help you find your perfect position – we’re firm believers in the ‘fit first, buy later’ mantra!
If that wasn’t enough, sitting on the cusp of Surrey and Hampshire means there’s no shortage of beautiful cycling roads and trails here in Farnham: rolling hills, quiet lanes – we’ve got it all! If you’re riding around the area, pop in – Hoops Farnham is the perfect place for a mid-ride pit stop.
For route recommendations, take a look at our local highlights here.